According to an Apr. 10 report from MMA Junkie, Invicta FC President Shannon Knapp is pleased the historic Invicta FC 5 fight card held its own against Bellator 95, UFC on Fuel TV 9 and a One FC event in Singapore.
“We were sandwiched in between Bellator, UFC and ONE FC (on the week of the event), and I think we more than held our own when it came to grabbing the media and coverage,” Knapp said.
Much of that can be attributed to the promotion making the business-savvy decision to hold Invicta FC 5 on a Friday night, and not on a Saturday as had been the case in the first four Invicta FC events.
While final numbers for Invicta FC 5 were not released, the event’s online stream host CEO, Brad Hunstable of Ustream, told MMAjunkie.com that Invicta FC 5’s buys were 65 percent higher than the previous record-holder.
If the event went head-to-head with UFC on Fuel TV 9 on Saturday rather than Friday, there’s a good chance numbers would have been way down.
With Bellator MMA now committed to Thursday night fight cards, and with the UFC sticking to its long-standing Saturday night formula, Invicta FC has the opportunity to make Friday nights its home of the future.
There is a perception among most MMA fans that Friday nights between 8 and 11 p.m. is a graveyard slot for television, as most younger people tend to leave home for other activities during that time, thereby removing from the household the most lucrative demographics for advertisers.
However, the success of Invicta FC 5 proved that Friday nights could work for the promotion, if need be. No word yet from Invicta FC officials if they plan to hold more cards on Friday nights, or if Invicta FC 5 was a one-off deal to not get in the way of Bellator and UFC on Fuel TV 9.
For now, Invicta FC has more pressing issues to deal with — namely the search for a broadcast partner.
“I feel like we could sustain our business without it and continue to grow and move, but it’s my objective to look for a broadcast partner,” Knapp said. “We want a stable platform that every time the fans tune into watch, there will be no question that they’re going to get exactly what they’re tuning in to watch. Have we got those fixed now? Highly possible, but I’d still like a partner that’s vested in it and wants to help us grow.
“My responsibility and the commitment I made is to continue to try to get them the most exposure and opportunity with sponsorship, and that translates to television.”
If Invicta FC does land a deal, perhaps it could carve a niche as the go-to home for MMA on Friday nights.