MTV was once literally music television. Over the years, the network has been diluted with ‘reality’ television shows, both scripted and non, and talk shows. With the days of TRL (Total Request Live) long gone, MTV has kissed their origins in music goodbye and turned to a more current form of media that satisfies societies need for pop culture programming.
This was going to be an article about a lack of quality in MTV’s programming, and how they should reconsider the direction they are headed. Look at their spring line-up, with shows like ‘The Show’ and the newest season of ‘Awkward.’
Then there’s Ke$ha’s ‘My Crazy Beautiful Life.’
Which, as strange as it sounds, may be the saving grace of music television.
With all of the programming MTV has broadcast in the last 5 or so years, ‘My Crazy Beautiful Life’ is one that actually pertains to music. True, it is a ‘reality’ series telling the semi-drunken tale of Ke$ha’s world tour, true love, and all the mishaps along the way. The show shines a lot of light on her music, which is something MTV has not done in what feels like decades.
Ke$ha is a legitimate pop star. She writes catchy songs and carries herself in this classy-but-trashy persona. She knows what she wants out of the music industry, and she knows what she has to do to get it. This is all great for MTV, because these characteristics fulfill the proverbial need for reality television their viewers crave – while also kind-of, sort-of featuring music.
That isn’t to say that MTV is doing a bad job. They still have ‘Jams’ and ‘Shake and Wake’ during their ‘AMTV’ hours. Other than that, though, their line up is pretty consistent – reality TV, scripted reality TV.
There is still an audience for ‘music television’ out there somewhere. MTV should to take a step back and recall where they started. A healthy balance between the reality programming we all crave and the music we all know and love will keep cable subscribers happy. In the mean time, Ke$ha’s crazy and beautiful life will have to do.