Ray J used a Kim Kardashian look-alike in his new music video for “I Hit It First.” TMZ reports on April 29 that Ray J is refusing to talk about the woman in the video, but she clearly resembles Kim. There are also several references to Kardashian throughout the song.
Ray J’s music video for “I Hit It First” includes a Kim Kardashian look-alike who wears similar clothes and has a similar hair style to the reality TV star. Additionally, the video has references to Kim’s infamous sex tape, her reality show and multiple relationships. Ray J also uses some badly disguised hints to mock Kim’s current boyfriend Kanye West.
The rapper has denied that “I Hit It First” is about Kim Kardashian and his relationship with her. Ray J stated that people are “digging into it too deep” and that the video is just about having fun. He also added, “I’m not trying to create no war. It’s all love.” Kim is currently on vacation in Greece with the rest of the Kardashian clan and has not responded publicly to the video. However, Jonathan Cheban, who is one of Kim’s closest friends, has called Ray J a loser and an idiot for writing the song about her.
Most critics view the music video as Ray J’s attempt to resurrect a career that has not been in the spotlight for several years. This strategy seems to be working because “I Hit It First” has reached the Billboard Hot 100 list.