For a business owner in Calgary, writing SEO rich content may be a daily task. Whenever you write content for the web, it is important that you are aware of search engine optimization (SEO for short). Basically, this means that your content needs to be written in a way that is easier for the search engine to understand. A search engine needs to be able to pull keywords from the content in order to figure out what the website is about to better categorize it in search results. Naturally, the better your SEO rich content is written, the higher up your website is going to rank in search engine results.
The most effective way to incorporate keywords into your website’s content is to ask yourself what people are going to search for when they are looking for your website. It helps if you look at your website and jot down all of the words and phrases that first pop into your head. This may actually be a more effective process if you get someone else to view your website and do the same thing.
One you have compiled a list you want to sprinkle words from the list throughout the content of your website. Most professional web designers in Calgary will tell you that you want to aim for making your keywords two to three percent of the density of your entire article. This means that if your article has 100 words, the keyword should appear one or two times. If you use your keyword any more than two or three percent you are doing something that is known as keyword stuffing. Unfortunately, keyword stuffing is extremely repetitive and normally reads awkwardly to the visitor. Keyword stuffing is also now frowned upon by most major search engines and is not recommended.
Using a tool like Google keyword tool will help you decide on what keywords will be the most effective for your website. Generating compelling and easy to read content that has keywords within is the best way to ensure your SEO campaign works.
Questions on how to effectively build an SEO campaign and write good website content? Visit us online: www.bottomlinemarketing.ca
Visit us online: www.bottomlinemarketing.ca
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