In a recent article I mentioned the mobile boom of 2012 and how goods/services are frequently purchased online from a mobile device. Everyone is or should be aware of the growing presence of mobile devices that can access the internet. I am referring mainly to smartphones and tablets. It is predicted that by the end of 2013 there will be 1.9 billion smartphones and 350 million tablets in use around the world. As mobile internet use skyrockets, businesses struggle to keep up with mobile demands.
A September 2012 survey conducted by Sterling Commerce, an IBM subsidiary, showed 72% of smartphone users say they “want mobile-friendly sites”. In fact, other articles say they do not just want this, they expect it. But, only 10% of sites are currently mobile-friendly and 61% are likely to leave a non-mobile-friendly site right away. “79% say they’ll search for another mobile site to do the job.”
This study is associated with Google. According to many sources, searches are performed on a mobile device more frequently than on a regular computer now days. Many people can recall an instance of being out with friends and having somebody whip out a phone to look something up. Mobile searches are definitely on the rise. In 2011 many agreed that half of all searches were carried out by mobile means. Google is aware of this and that mobile searches will continue to grow in popularity. Google has a separate search engine just for mobile searches, m.google.com.
The previously mentioned study also reveals that 67% of these consumers are more likely to buy goods/services on a mobile-friendly site. But, if they do not immediately see what they need on a mobile-friendly site 61% are likely to leave that site right away. But, only 79% say they will search for another mobile-friendly site to find what they want. This study makes it absolutely clear that consumers are very attracted to mobile-friendly sites. 74% say when they find a mobile-friendly site, “they’re more likely to return to that site in the future”. Remember, only 10% of sites are mobile-friendly. Therefore, it should come as no surprise that “96% say they’ve encountered sites that were clearly not designed for mobile devices.”
Developing a mobile-friendly site SOON is necessary and not just because “There are currently 4 billion mobile phones in use globally” (1.08 billion of which are internet capable smart phones), but because by 2014 “mobile internet use is expected to overtake traditional desktop and laptop Internet use”. The title of one article clearly states that “Studies Show Businesses Without Mobile Friendly Websites Lose up to 40 Percent of Potential Sales”. Hence, a mobile-friendly website is a must for businesses.
Many businesses may need help going mobile and this help can be dispensed by mobiManage. mobiManage is “Mobile Marketing Made Easy”. The company, which is based in Scottsdale, Arizona, “designs, develops, manages and markets mobile websites and mobile applications for clients in industries including travel and tourism, retail, home building, automotive and more”. In the simplest terms, it makes information mobile-friendly and is such a success because of its newness and innovation. It branches out into mobile markets that were previously underdeveloped. Take for example, how it integrated the mobile world with zoos and art museums. Now live streaming images of animals and streaming images of art are available on mobile devices at the zoo or museum and on any mobile device anywhere.
Another reason that mobiManage is so successful is that it is the largest mobile service provider in the Destinations Marketing Industry. This Industry functions exactly like it sounds. It is responsible for marketing travel to certain destinations. For example, a commercial or pamphlet urging someone to visit a certain location for recreational purposes is something that this Industry produces. Printed materials about what to do in a town hosting a work convention are another good example. In 2012 mobiManage partnered with iDSS, another player in the Destination Marketing Industry, to further extend its reach in this market.
The success that mobiManage currently enjoys did not really begin until Doug(las) Reston, current president and CEO, joined the team in 2008. The company first began in 2006 as a Customer Marketing Services (CMS) firm. When Reston came into the picture in 2008 the company began to succeed. In 2010 he bought the company and revamped it to be what it is today. Reston received awards from Microsoft recognizing him as one of the top young sales executives between 2004 and 2007. And, as a member of the Young Entrepreneurs Society, he continues to steer the company towards success.