On May 11th, the Horseshoe Market will open its 2013 season with its artisans fair and flea market at 46th and Tennyson in northwest Denver. And, over 500 customers of Miss Olivia’s Line will be present in person or in spirit as a customer community that is not limited by geography.
Miss Olivia’s Line is a business that produces custom made glass jewelry. Owned by Megan Bassett and operated with the assistance of her sister, Danielle Neureuther, the business has developed a number of ‘addicts’ that share the pleasure of being customers. The business started with a trip to Italy in 2006 when Megan worked on the Olympics. Exposed to centuries of glassware as an art form, she felt compelled to start her own business. However, she did not want to simply buy and resell, but to create her own art in her home in Monument, Colorado. The business is named after her daughter – Olivia. Since going full time in 2007, the business now ships to over 35 states and has 1700 followers.
Although Miss Olivia’s Line has a website, the action truly happens on its Facebook page: https://www.facebook.com/MissOliviasLine. “A website is a little old school”, said Megan Bassett. “Facebook allows us to develop personal relationships with our customers and for our customers to develop relationships amongst themselves. We try to drive everyone to our Facebook page.”
Miss Olivia’s Line continues to evolve new publicity and marketing programs. Periodically, it conducts an ‘album drop’ – a term borrowed from the music industry – where a new line of products is presented online in a photo display. Customers are notified of the date and time of the upcoming event. When the ‘drop’ occurs and images of specific products are presented, customers have the opportunity to comment ‘Mine’ and acquire the one of a kind jewelry. This auction atmosphere lets customers comment on the beauty of the new products while engaging in a friendly competition.
The ‘Drop’ led to a fund raiser for a woman diagnosed with cancer. Jewelry was offered for sale with $28 items realizing prices over $250. Over $3,000, sales proceeds with some matching money from the company, went to the woman to help her with her needs. The event was so popular that Miss Olivia’s Line now plans to make it an annual event. Danielle Neureuther stated, “We try to pay it forward as much as we can.”
Success like this has prompted a second Facebook page that focuses on healthy living. A ‘Getting Buckled” campaign is encouraging people to get fit and participate in a hike up Pikes Peak.
So, when Miss Olivia’s Line sets up its tent at the Horseshoe Market, it will not be alone. All of its customers will be encouraged to take advantage of the opportunity to buy jewelry in person and the chance to meet other customers who they have only known online. “It’s a big deal to buy in person,” said Danielle. “We are holding our first MOL [Miss Olivia’s Line) convention to be held on May 31st. More information on the convention will be available at their exhibit.