Hollywood icon and Oscar-winning actress Halle Berry took a wild ride in a Freightliner-based motorhome earlier this year as part of a marketing effort by Deichmann, Europe’s leading shoe retailer, to promote Berry’s “5th Avenue” shoe collection in Europe. The commercial — which was filmed in Los Angeles — features a 2000 model year COE Freightliner Argosy-based unit that was leased from Burbank-based Apache Rental Group.
Berry, who is no stranger to action adventure roles — having played Storm in the X-Men movie franchise and the ultra-sexy Jinx in the 007 movie “Die Another Day” — put both her comedic and action talents to good use in the 50-second Deichmann commercial which opens with her sneaking into a movie set honeywagon in search of the perfect pair of shoes (see video). Berry subsequently becomes trapped onboard the vehicle but, naturally, manages to entertain herself (prior to her liberation) by trying on a variety of shoes from her 5th Avenue line. Of course, whilst the ladies would likely share Berry’s interest in the style and color of the shoes on offer, gentlemen would doubtless be dusting off their inventory of chat up lines if they discovered Halle Berry — once voted the Sexiest Woman Alive by “Esquire” magazine — trapped aboard their toterhome.
The current boss of the 100-year-old family-owned company was clearly delighted to have the 46-year-old former Bond girl spearheading the Essen-based shoe retailer’s recent marketing campaign. “We believe that Halle…will be an absolutely perfect fashion ambassador,” said Heinrich Deichmann. The company that bears Heinrich’s family name has previously employed the Pussycat Dolls, English girl group the Sugababes and American former supermodel Cindy Crawford in the role of brand ambassador.
The twin slide, triple-axle, bio-diesel powered Argosy unit — dubbed Geronimo — is actually one half of a 65-foot-long tractor-trailer combo. Both the Argosy and the rear trailer handle location makeup and wardrobe though the toterhome unit also includes a lounge, with a huge 50-inch flat panel TV, and an individual restroom as well as a spacious makeup area.
This isn’t the first time that Freightliner’s Argosy has provided the basis for a custom conversion. In 2007, Todd and Mickey Larson’s Portland, Oregon-based Twins Custom Coaches produced a stunning 35-foot-long Argosy coach hauler and in 2010, Montoursville, PA-based Transport Designs Inc. manufactured a breathtakingly beautiful Ferrari Red “Omega Entertainment Coach” on a ’07 model year Argosy platform (see slideshow for pictures of these units).
Additional Information: Deichmann • Apache Rental Group •
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