The last part in a series of articles about guns that I’ve written, the focus now is on the obsession and tactical marketing of guns in this country. Growing up, guns were primarily for hunting and maybe a revolver for personal protection. Now, shooting guns is a hobby and some even make it a sport. People need something to spend their money on and some of them are just attracted to guns. Maybe since 9-11, the fear of a massive ground terrorist attack has people rattled. But what triggers the fear that leads to an almost mass hysteria with certain groups of people?
Some people want to blame violent video games and movies as the cause of mass shootings. It’s possible that copycat’s have found a new way to propagate horror; a slightly different target group chosen to administer a particular kind of meme. The lead lobbyist group for individual gun rights have been employing techniques as slick as the latest i-gadget. Will we see long lines outside of the local retailer of people lining up for the latest release of assault rifle? Have consumers been suckered into buying in fear, just like iPhone consumers have been sucked into having the latest and greatest smartphone?
The lobbying groups for guns have certainly learned a few tips from general consumer marketing. Find the niche and sell the dream. But for these groups to go beyond the realm of general marketing and to force or even publicly suggest that teachers and school administrators get sucked into the paranoia is sickening at best. The strategy seems to deflect off the gun that was used in the recent tragedy in Newtown, and to focus more on constitutional rights and states rights when it comes to handling the issue of guns.
Driving a car requires passing a written exam, road test and insurance to protect other drivers and yourself against injury. Many states require women to watch a video, have an invasive medical procedure and cross a line of protesters taking pictures of them and their cars to get an abortion. Yet these lobbying groups think anyone should be able to walk into a store and purchase guns and ammunition with no criminal background check, registering their gun nationally or limiting the amount of ammunition you can purchase at one time. Abortion is a constitutional right just like the second amendment grants rights for personal firearms. So why is there so much restriction on abortion and not on guns?
It would be great if the average person out there could prevent a gun tragedy by being in the right place at the right time, but let’s face it, some of us just aren’t meant to wear a cape. We can’t all be heroes and that’s one of the marketing ploys by the gun lobby. Those that have their personal arsenal think they are protected from a frontal attack by their neighbor or even the federal government. They don’t even see what’s coming from behind and attacking them right in their pocketbook; a powerful lobby that gets paid to sell fear. If owning a gun is a god-given right, you were also given only two hands. Do you really need more guns than that?