It was “G.I. Joe: Retaliation” taking the top spot as Easter weekend wraps. And with a holiday weekend, there will be the usual weekend numbers, but those early returns as well.
But wait, not only did “G.I. Joe” open on Thursday, it inserted a 7 p.m. Wednesday night showing as well. This is something that will be done more and more.
Yes, Wednesday openings will become the new normal and so will early openings even when there is not a holiday, per se. But Robo Joe rolled to a win with its three stars, The Rock (Dewayne Johnson), Bruce Willis and Channing Tatum.
In the end, it is a movie that proves that Hollywood does indeed like guns and action, even if the story is lost in the process. Without treating this report as a spoiler, the three stars do not stay that way long. It was able to open with a hearty $40.8 million, but that is just for the three days. It opened on Wednesday to $2.2 million, so the total for the early showings is $10.5 million. The total take is $51.4 million.
“G.I. Joe” also hopped right into the best openings list for an Easter weekend. But wait again, that extra day and additional showing is in here. “Clash of the Titans” is tops over an Easter weekend ($61 million), since the list started in 1992. Even is one adds the extra showings for “G.I Joe,” it doesn’t match “Clash of the Titans.” But “Joe” is off and running strong.
1. “G.I. Joe: Retaliation” – $41.2 million (total, $51.7 million)
2. “The Croods” – $22.5 million
3. “Tyler Perry’s Temptations: Confession of a Marriage Counselor” – $22.3 million
4. “Olympus Has Fallen” – $14 million
5. Oz The Great and Powerful” – $11.6 million
The zest and passion for Stephanie Meyer’s latest didn’t boil over and barely reached a real simmering point. It settled in and No. 6 with $11 million.
Not to be overlooked is the limited release of “The Place Beyond the Pines.” In only four theaters it racked up a whopping $67,500 per screen average. Not bad at all. It stars Ryan Gosling, Bradley Cooper, Ray Liotta, Eva Mendes and Rose Byrne.
Meanwhile, Tyler Perry is no stranger to releasing films over the holiday weekend, fresh with his name firmly in the title. The compete name for his latest is “Tyler Perry’s Temptation: Confession of a Marriage Counselor.” This film’s third place finish is solid considering it was in far fewer theaters than the others.
Many may wonder if “Passion of the Christ” debuted over an Easter weekend and that would be no. It opened in February but was a monster at the box office during its run. It is still the highest R-rated movie of all-time with a domestic take of $307.7 million (worldwide, $611.8 million).