Keva J is a force to be reckoned with. The slender, petite, swimwear designer knows exactly what women (and men) want when it comes to ‘a woman in swimwear.’
Think: Jinx’s wardrobe from Die Another Day, if she were languidly vacationing in St. Tropez.
Not for the faint of heart, her eponymous swim line, Keva J is big on sex appeal, evoking the curvaceous provocateur within any woman wearing it.
“My whole line is about being different and standing out — my shows are no different. [My collections are always] going to be something people need to see,” she said about her line that’s influenced by her colorful Jamaican heritage and Miami upbringing.
A graduate of Florida State University who earned a Bachelor’s Degree in Apparel Design, Keva has an astute eye for design that’s visible in her line’s strategically cut lines and cut outs, usage of creative prints set against bright colors, and ostentatious embellishments.
Upon graduating, she took a celebratory graduation trip with girlfriends that inspired her career. “When I graduated from FSU, I went on cruise with some friends and while shopping for the trip all the bathing suits were so blah,” she said. “I thought, maybe I’ll just make some suits and see what happens. I really wanted to design ready-to-wear, but I just kind of fell in love with making swimwear.”
Within six short years, Keva’s artful yet sultry pieces have quickly become the preference of style-setters, and boasts celebrity clientele like the Kardashian sisters–who donned her pieces in promo shots for their show, “Kourtney and Khloe Take Miami”–Nicki Minaj, and Adriana de Moura just to name a few.
“When I hear that the Kardashian sisters love my suits, I’m just in awe. It makes me feel so strong about my brand,” she said. “But, the best part of my career is when people tell me they love wearing my suits and that I’m one of their favorite designers. Its amazing. Hearing stuff like that, well, there is nothing better in the whole world.”
What really separates Keva J from other swimwear is its unorthodox designs like bandeau tops with string details, high-waisted bottoms with cut outs, onesies with flattering cut-outs, halters paired with boy shorts, metals, and geometric and tribal prints and mesh overlay for tops, as well as aptly themed collections and unique monikers for pieces.
After the Magic City native nabbed two appearances on BET’s Rip The Runway, her star power landed her in Mercedes Benz Fashion Week, Miami Swim Week, BET’s Rip The Runway, Rock Media Fashion Week, and recognition in Elle.com, The Miami Herald, NBCMiami, and Essence Magazine.
Not bad for a Yardie girl from Miami, right?
For more information: Keva J can be found in boutiques nationwide and online.