Well, it’s happening: The Call of Duty hype cycle has officially started. What seems to be the case every mid-April to early May, Activison has started up the marketing train on it’s largest franchise: Call of Duty.
The assumed “Call of Duty: Ghosts” has been leaked and rumored for some time now. From Youtube commentators creating videos to leaked advertisements and “mistake” listings from UK retail sites, Call of Duty Ghosts is one of this years worst kept secrets (the yearly development cycle doesn’t hide much, either).
Earlier this week, a teaser web page for the unconfirmed Call of Duty was put up on the games official website. A “mosaic” social media participation game, an image of a “ghost” mask was eventually displayed using the profile pictures from thousands of twitter followers who chose to participate.
Today, not surprisingly, the pre-order on all major retailers opened up. On top of this, we got out first trailer for “Call of Duty: Ghosts.” Although it’s not what everyone was expecting, as it featured no gameplay, and was more focused on cinematic approach featuring warriors of years past.
Activision had this to say in an official press release:
“Infinity Ward set the gold standard for first-person action for a generation, and they’re going to do it again with Call of Duty: Ghosts,” said Eric Hirshberg, CEO of Activision Publishing, Inc. “Ghosts delivers an all-new story, all-new characters, an all-new Call of Duty world, all powered by a next generation Call of Duty engine, which is a leap forward for the franchise. Infinity Ward is going all-in to create the next generation of Call of Duty worthy of the world’s greatest fans.”
“Everyone was expecting us to make Modern Warfare 4, which would have been the safe thing to do. But we’re not resting on our laurels,” said Mark Rubin, executive producer of developer Infinity Ward. “We saw the console transition as the perfect opportunity to start a new chapter for Call of Duty. So we’re building a new sub-brand, a new engine, and a lot of new ideas and experiences for our players. We can’t wait to share them with our community.”
To see an exclusive first look at Call of Duty: Ghosts tune in to Xbox: the Next Generation Revealed on May 21 at 10AM PDT on Xbox.com, Xbox LIVE or SPIKE TV for the debut of the all-new game from Infinity Ward.
Like I said last week, we won’t see a gameplay reveal of this game until the May 21st reveal of the next Xbox, and the trailer has confirmed this. You can read about it here. The game is slated for a November 5th release.
So, are you excited for the new Call of Duty, or has the redundancy of the series become enough to move on during the transition into the next generation of gaming consoles? Let me know by subscribing to me here, on youtube at Youtube/Pitmonkey or by following me on twitter @NicholasGigante.