Facebook users in the Spokane area may have noticed that the popular social media site has redesigned its mobile site to make it more useful to people on the go.
According to a Facebook Studio update posted on Tuesday, April 23, “Each day, millions of people visit Facebook Pages – with almost half accessing them from their mobile phones. This is why we developed a new mobile Pages layout tailored to the way people look for information on their mobile devices.
“A Page is a business’s identity on Facebook, so we’re making it easier for your current and potential customers to interact with your Page in a way that’s both efficient and useful.”
On Tuesday, April 23, Josh Constine of TechCrunch gave an overview of how the new mobile pages work. He described the redesign as being similar to the Apple iOS version of Yelp.
According to Constine, “The new design focuses on immediately surfacing useful information without the need for extra taps. Buttons to Like, Check-In, Call, and More (Share, Message, Copy Link, Report) are now right at the top.
“… Next, a zoomed-in map (by Google in iOS) is shown so you immediately can identify the cross streets and general location, with the address, distance, hours, and price range just below it. Then there’s a big average star rating, and reviews from your friends.
“Beyond those are a big button to add your own recommendation, a near full-screen sideways-swipable album of photos from the place, and then finally the feed of Timeline posts.
“One element minimized in the new design is a Write Post button. Facebook seems to feel that random posts to a business’s wall aren’t that helpful to anyone. It would much prefer you give a recommendation and a star rating — structured data it can use more effectively to promote or demote the Page in Graph Search and Nearby listings, and show someone if they would actually want to visit.”
Brian Sin of Slashgear added that the new design also has benefits for business owners.
According to Sin, “Page owners also get some new perks. Page admins can pin posts that they believe are important, including posts with coupons, specials, announcements and more. Admins are also able to easily switch back and forth from public and admin view to see how changes will look and to make changes if need be.”
People in the Spokane area who use mobile devices running Apple iOS, such as iPhones or iPads should be able to use the new version of Facebook already because it was officially released on April 23. Android users are going to have to wait a little longer