Dragon 88, a leading hospitality design firm of interior accessories just launched its first online store it is very revolutionary in that it allows consumers to purchase the same interior items that are exclusively made for the world’s top hotels and resorts – such as W Hotels, Trump Hotels, Vice Roy, and Kimpton Hotels & Restaurants – for the very first time at www.Dragon88.com. There are a variety of styles to accent any home and bring a designer “haute home” look by merely switching out a few accessories from Dragon 88.
Q.: What was the impetus for this particular marketing slant with this design firm?
A.: Inspiration for Swirl was from the Art Nouveau decorative painter Gustav Klimt which changed the art scene with his decorative patterns and mixed media. This softer color palette is a strong fashion direction for Fall and 2014.
Q.: Who is the audience for Dragon 88?
A.: Our current audience is hotels, design firms, interior designers with a penchant for fashion and modern style. The expression is distinctive in signature with graphic patterns, color, luxurious textures and novelty treatments found in digital printing, laser, and embossing. Through the hotel exposure, the consumer has reached out us, with the online store the answer for that immediate shopping gratification!
Q.: These products are high-end, is that because they were manufactured for hotels specifically?
A.: Dragon 88’s collection has a signature look with a modern appeal in pattern, prints with a strong focus on textures and color mixes. We’re known for a fashionable outlook with an adventurous edge with excellent quality and reasonable pricing. Dragon 88 is a domestic manufacturer with production in Los Angeles, CA. The hotels bought our Collection originally which has expanded to collaborating with their design firms to manufacture and source their design look for each hotel.
Q.: What types of goods will be included in the line?
A.: Dragon 88 has a Collection that is focused in pillows and throws. We have additional products in doggie cushions, bags, faux fur wraps, and furniture. We are known for our digital print and jacquard pillows and faux fur pillows and throws. Leather is a growing pillow category for Dragon 88.
Q.: What would you like to tell Lifestyle Examiner readers?
A.: For the shopaholic out there, Dragon 88 is a new shopping destination for modern design pillows, throws, and furniture for your home that were only available in the most fashionable and prominent hotels! New items are always popping up in the Dragon 88 store for you to be the first in haute design! And for our design firms and interior designers that use our site as a design lab, it is only getting better with zoom features to see product details, and more information: fabric content, care listings!