Thursday, April 25th marked the 2nd Annual Hilarity for Charity event, which raised funds for The Alzheimer’s Association. Newcastle Brown Ale was a major sponsor of the house party themed event hosted by Seth Rogen. In addition to themed keg stations set-up throughout the event and a fun mobile photo booth, the brand created humorous message boards for talent to take photos with. Favorite messages included “Hi Mom! I’m at Hilarity 4 Charity,” “I’m here for Seth Rogen. I mean, Hilarity 4 Charity,” and “My agent thinks charity events are good for my image.”
Talent in attendance included Mindy Kaling, Jack Black, Samuel L. Jackson, Kevin Hart, Kate Flannery, Nia Vardalos, Krysten Ritter, Perry Reeves and many more. The night came to a close with a much anticipated performance by The Backstreet Boys, who were joined by Rogen during their song “Everybody (Backstreet’s Back)” – a favorite moment of the night!