On Monday evening, The Cinema Society with Swarovski and Grey Goose hosted a screening of eOne Entertainment’s “Scatter My Ashes at Bergdorf Goodman”. The screening was at Florence Gould Hall, the party was at Harlow where guests drank Grey Goose cocktails. From the film: director Matthew Miele, Vera Wang, Reed (and Delphine) Krakoff, Tabitha Simmons, Stacey Bendet Eisner, Amy Fine Collins, Linda Fargo, Gilles Mendel, Dawn Mello, Ally Hilfiger, Patrick McDonald, Pat Cleveland, Jean Doumanian, Robert Verdi, Veronica Beard, Betty Halbreich, Jill Kargman, Wes Gordon, William Ivey Long, Eddie Borgo, Jim Gold (President, Specialty Retail, The Neiman Marcus Group), David Hoey, Mallory Andrews all walked the red carpet.
Other attendees included Tommy and Dee Hilfiger, Maura Tierney, Courtney Love, Michelle Hicks, Christian Siriano, Russell Simmons, Christopher McDonald, Nora Zehetner, Carson Kressley, Alison Mossheart, Dennis Basso, Isiah Whitlock, Nicky Hilton, Rick and Kathy Hilton, Amy Sacco, Fern Mallis, Ann Dexter-Jones, Paul Sculfor, Nanette Lepore, Carlos Leon, Marina Rust Connor, Whitney Fairchild, Blaine Trump, Daniel Benedict, Debbie Bancroft, Nicole Trunfio, Josh Schulman (President Bergdorf Goodman) and Cinema Society founder Andrew Saffir.
“I want my ashes scattered over Bergdorf’s,” said a caption from a classic New Yorker cartoon by Victoria Roberts. It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Matthew Miele’s “Scatter My Ashes at Bergdorf’s.”
The legend, the parties, the fashion idols, the windows, the women, the buyers and shoppers — and most of all, the quintessentially American dreams of New York’s high-fashion hot-spot – all come to life in an ode to a realm where creativity and commerce reign equally supreme. With a light touch, Miele explores not just the glamour but the passion behind the daily creation of this luxury mecca in a film as dynamic, lush and intimate as the store itself.
The 111-year history of Bergdorf Goodman mirrors Manhattan as the store comes of age. Miele traces the tale from the store’s turn-of-the-century start to its transformation into a modern symbol of aspiration and incomparable style. But “Scatter My Ashes” at Bergdorf’s also takes audiences deeper behind the scenes, into a world never seen – revealing the intriguing people and personalities who make the store tick . . . and have made it a power player in the lives of the nation’s movie stars, political figures and cultural elite. From fashion director Linda Fargo vetting young designers, to window decorator David Hoey forging the year’s Christmas spectacle to personal shopper Betty Halbreich dressing the rich and famous, the film becomes a mesmerizing portrait of those who have the job of making dreams of divine glamour come true.
The film will open in New York and LA this Friday, May 3.
Distributor: eONE Films
Cast: Giorgio Armani, Candice Bergen, Manolo Blahnik, Dolce & Gabanna, Marc Jacobs, Naeem Khan, Michael Kors, Karl Lagerfeld, Lauren Bush Lauren, Susan Lucci, Christian Louboutin, Catherine Malandrino, Gilles Mendel, Isaac Mizrahi, Ashley Olsen and Mary-Kate Olsen, Thakoon Panichgul, Joan Rivers and Jason Wu, among others.
Director: Matthew Miele
Running time: 93 minutes