Announcing a partnership on Golf Channel’s Morning Drive was just the first step in what will be a multi-layered partnership between two respected companies in Adams Golf and Southwest Airlines.
Southwest Airlines may be the “Official Airline of Golf Lovers,” and Adams, maker of the #1 Hybrids on the PGA Tour, have stated that several Adams Golf sponsored PGA Tour players will use co-branded golf bags and headwear and one lucky consumer will win one million Rapid Rewards Points through the company’s Easy Million Campaign.
“Adams’ philosophy on creating easy-to-hit golf clubs that promote a fun and friendly experience ties right in with Southwest’s mantra, which has led to a top ten ranking on Fortune’s Most Admired Companies list,” said Scott Blevins, Adams Golf Senior Vice President of Sales and Marketing. “Through Easy Million, our new award-winning SUPER product line will deliver One Million yards of distance gains this year, with Southwest commemorating the milestone by rewarding one lucky winner one million Rapid Rewards Points.”
Also, Southwest, the airline where golf bags fly free, launched www.southwest.com/golf, showing its commitment to golfers and making it the only airline with a dedicated golf landing page. Golfers have the ability to book tee times at more than 5,000 courses nationwide, and the chance to buy golf merchandise and one-of-a-kind golf experiences using their Rapid Rewards points.
“Southwest connects its Customers to the things that are most important to them in their lives and for many of them, one of those things is the love of the great game of golf,” said Dave Ridley, Southwest Airlines’ Senior Vice President of Business Development. “We are an airline that never stops looking for a better way; that passion for constant improvement is shared by golfers at all levels.”
To celebrate this partnership, Adams launched the Easy Million Rapid Rewards Promotion. This is a great chance for new and current Rapid Rewards Members the chance to win One Million Rapid Rewards points, while using the latest and greatest Adams equipment to improve your score.
“Just as Southwest has opened the skies and made air travel accessible to more Customers; Adams has made the game of golf more accessible through their innovative equipment.” said Ridley. “Both companies are about growing their respective markets through easy-to-use products and services, creating a natural tie between the two brands.”
Get on over to www.southwest.com/golf for details and rules.