Whether going the traditional route or self-publishing your book, every author needs a PR package to promote his or her writing.
Creating a few staple documents makes it easy when a potential promotional opportunity arises.
From a Profile to Press Releases, and Book Blurbs, Reader Feedback and other Marketing Materials, taking the time to build your core document base makes it easy to pick and choose the materials you need when a potential blogger, ad opportunity or intervew request arises.
Find out a few of the documents you can keep in your writer’s Promotional Package and how they can help to get the word out about you and your writing.
- Author’s bio/profile: short and long profiles about you and your writing
- Press Release: a targeted news release about you or your latest book release
- Book blurb/cover copy: the back cover copy or a compelling blurb about your book that interviewers and bloggers can share with their readers
- Book Launch Material: titles, prices, places to purchase/download and sales/review stats before and after your book launch
- Book Reviews: reader feedback is invaluable, so collecting and compiling reviews can be a stellar marketing tool
Let readers know a little bit about you and what goes on behind-the-scenes with a snappy bio or profile.
Giving them a bit of insight into who you are will make them more interested in what you write and can help build an ongoing relationship that will be important as you continue your writing career.
Keeping readers in the loop of your latest book release is a great idea, but don’t just make it all about you.
Be sure to tie your news release into other relevant events or topics to maximize interest. Hopefully you will garner interest from other news outlets or bloggers and in turn, gain a few new readers in the process.
Book Blurbs/Cover Copy
Some people do judge books by their covers, and that includes your cover copy. You may have written the next bestseller, but if the text on the cover of your book isn’t compelling, people may never pick it up.
You can also repurpose that text by sending it out to newsletter subscribers, use it on social media sites, or use it in promotional items such as your book trailer or on flyers or bookmarks that you hand out at events.
Book Launch Marketing Material
Blurbs, excerpts and free samples of your book are just a few ways that you can get the word out about its launch. But don’t forget to also create marketing materials that you can use after your book has already been out for a while to keep the buzz building.
Starred reviews, reader feedback, and sales or download numbers can be treated as word-of-mouth marketing and can be shared periodically with your readers and potential readers.
Now that you received some feedback and reviews from your readers, don’t just copy & paste the feedback onto your website or in newsletters.
Compile the feedback and strategically choose the best ones that showcase how readers are responding to your work and why others need your book, too.