Sony Screen Gems has worked some intriguing poster magic with its latest for “The Mortal Instruments: City Of Bones” – an effort, no doubt, to streamline the attention of the massive fanbase that is Cassandra Clare’s reader pool. Stare at the rune. Take notice of Jamie Campbell Bower’s broodiness! It’s quite effective.
And just last week, Summit Entertainment at Lionsgate revealed its own thoughtful and articulate one-sheet for the adaptation of Orson Scott Card’s “Ender’s Game.”
Which reminds us all that a lot of the Young Adult book-to-film adaptations of late have been blessed with on point posters, dating all the way back to 1990 with Harry Hook’s rendition of William Golding’s “Lord Of The Flies.”
Perhaps the marketing teams have been just as inspired as any other reader of these properties?
To celebrate, attached is a look back at ten of the better YA book-to-film posters done in recent years, including those of “The Hunger Games: Catching Fire,” “Harry Potter And The Deathly Hallows: Part 1” and many more.
Which one is your favorite and why?
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The Mortal Instruments: City of Glass
THE MORTAL INSTRUMENTS: CITY OF BONES
Well, hello Clary and Jace … and more importantly, how about that rune?
The newest “Mortal Instruments” poster gives Cassie Clare fans the tiniest little taste of the excitement and fervor sure to come with the film adaptation’s release. “Two worlds will collide,” it reads. Yes, they sure will, and the fact that the two overshadow the city of Brooklyn as the sun begins to set intones a lot of what Clare’s fans already know about the story without giving too much away to those who don’t.
Definitely an intriguing one-sheet.
The gang at Summit Entertainment knocked it out of the park – the planet, too – with this poster for their upcoming adaptation of “Ender’s Game.”
Lots of juicy morsels for the Wiggin faithful to chew on, and it’s so pretty too!
The poster does a great job of teasing the filmmakers’ painted space battle picture without too much fuss with faces and names. Well done.
Harry Potter and the Deathly Hallows
HARRY POTTER AND THE DEATHLY HALLOWS
The “Harry Potter” series was, from the book’s beginning to the film series’ end, a phenomenon.
The phrase chosen for the final two-part adaptation, “It all ends here,” was so heavy and impactful, never mind the fact that Hogwarts was literally on fire in the shot.
Lord of the Rings
LORD OF THE RINGS
That ring. That precious, stupid ring.
The “Lord of the Rings” series was a darn fine adaptation of the beloved J.R.R. Tolkien fantasy world, and the filmmakers knew what it meant to make a film event.
All three movies were filmed at once and the pay-off was outstanding … so much so that they’ve gone back to the “Hobbit” as source material for another go at the loot.
In marketing, though, it couldn’t be forgotten that the whole story revolved around one tiny little thing. The ring. And this poster puts it front and center, as it should be.
The Hunger Games: Catching Fire
THE HUNGER GAMES: CATCHING FIRE
Apart from, arguably, the fire costume in the parade scene, everything’s been super on point with “The Hunger Games” film franchise so far.
While tributes are definitely anxious to see what director Francis Lawrence will accomplish when stepping into Gary Ross’ shoes – and planning to stick around for two more installments – for “Catching Fire,” if this poster is any indication, the transition will be Seamless (pun intended).
The Chronicles of Narnia: The Lion the Witch and the Wardrobe
THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE
This poster practically screamed “You want to be in Narnia. Yes you do” with a lion’s roar.
Lord of the Flies
LORD OF THE FLIES
There’s a reason why so many of Gen X’s males all cite this book and resulting film as a long-held favorite: It touched on that curious idea that children are no more innocent than adults, they just have less responsibilities.
This poster does an epic job of hinting at the loneliness of the mob fervor.
How else could you possibly think of to make a movie about kids curiously made to dig a bunch of holes for detention camp than this?
Also, hi young Shia LaBeouf!
The Golden Compass
THE GOLDEN COMPASS
“The Golden Compass” as a movie did not live up to its promise, but this poster sure made it look promising.
Neil Gaiman’s twisted little tale of a girl who discovers a secret passageway in her new house to an alternate universe where people have buttons for eyes turned out to be pretty decent animated film.
I myself once had dreams of discovering a hidden doorway in my parents’ home as a child, but as this poster warns, “be careful what you wish for.”
“Coraline” helped put an end to that fantasy for sure.